Philosophy

BELROY’S STORY

BelRoy’s is the story of two bartenders, Ben Belmans and Dieter Van Roy, who became friends through their passion for high quality bartending. It all started with their Boutique Cocktail Bar in trendy Antwerp South area. BelRoy’s Bijou is a laboratory where the flavours of te next BelRoy’s are mastered and fine-tuned.

Being minimalist bartenders, not only as bartenders they’re mini, they wanted to have 100% control of the taste and flavor of their drinks. After all making award winning cocktails is not far away from distilling spirits. Their goal is to create the best bottled cocktails added with a series of spirits.


 

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BELROY’S BRANDNAME

BelRoy’s stands for “designed and approved by Ben Belmans and Dieter Van Roy”, the founding bartenders of the company. Only the best quality spirit or a bottled cocktail is allowed to carry the BelRoy’s brandname.
 

Packshots

BELROY’S BOTTLE

BelRoy’s is available in 70 cl bottles to reach our goal to serve a premium brand at a fair price. Too often we see small bottles, at elevated prices, with a mediocre product in the market.

The neck of the bottle has a small coloured strip. This strip helps bartenders to make distinction between the different bottles when working behind a bar as they might only see the top of the bottle.

Glasses

BELROY’S TASTE

BelRoy’s standard for a good product is that you can enjoy it both neat and, for the spirits, in every cocktail. Our promise to you is that every BelRoy’s item has been developed with the highest standard of taste in mind. BelRoy’s team of awarded bartenders is very experienced in putting a tailor made taste in a glass. That’s why we feel that bartenders are fantastic distillers. At BelRoy’s we start making your cocktail even before you order it. Discover the bartenders touch of every drink!

So, how do we do it?   We start with an idea to design a new spirit or bottled cocktail, we taste and taste again till we have a basis that we present to a small group of very critical people who provide us their feedback. We redo the process till the product passes the criteria of this first group. At that time we distil a small batch in a dedicated bottle that becomes available in BelRoy’s Bijou for a wider, neutral public. It’s only with that feedback we ultimately decide to bring a new BelRoy’s product to market.